In the early months of 2006 my brother suggested that we give Orlando a breakfast restaurant like the ones in the town where we lived in Pennsylvania. Having moved to Orlando in 2003, and being very regular visitors for ten or more years prior, we knew that there would be a place in the breakfast business for our food. We settled on a location in the Millenia section of Orlando and set about learning the restaurant business.
In November 2006 we opened “The Florida Waffle Shop” to very enthusiastic customers. We are in the restaurant daily and listened to the many suggestions our guests provided, refined our product and experienced unexpected growing and loyal customer base. The one thing we heard repeatedly was “how nice it would be to have our restaurant in our visiting guests’ town or neighborhood”. We believed that the restaurant owners’ presence in the business is crucial to its success. There was only one way that we could give the guests the additional locations that they were asking for and also have an owner/operator to maximize its probability of success. Franchise.
When we filed a trademark application for the Florida Waffle Shop, our application was denied due to breakfast restaurant with a similar name. To assure that no future issues would arise when “trademarking” our new name, we decided to just make up a name. After many suggestions and consideration we settled on the name of Keke’s Breakfast Cafe.
We have enjoyed incredible success as The Florida Waffle Shop and will remain true to the same practices and values as we move forward as Keke’s Breakfast Cafe. Our objective is for our guests to visit any Keke’s and have the same experience that you have grown accustomed to at The Florida Waffle Shop. We have gone to great lengths to assure that our Franchisees will have the proper training and support to provide you with a quality experience at every Keke’s.